New Logo and Identity for Sheffield Theatres by Cafeteria

Established in 1981 (I think, it wasn’t clear, but that’s the date assigned to the first artistic director), Sheffield Theatres is a group of three theaters in Sheffield, South Yorkshire, England. Located in the same block, the three theaters provide unique experiences: The Crucible is a modern theater built in 1971; the Lyceum, a classic theater originally built in 1897 and rebuilt in 1991; and the Studio, a small black box venue. Together, they present a range of productions, including touring blockbusters, classic dramas, and in-house-created plays. Welcoming over 400,000 people each year, Sheffield Theatres is the largest regional theatre complex outside London. Earlier this year, they introduced a new identity designed by local firm Cafeteria. We started with the big idea