New Logo and Identity for Eight Sleep by Interesting Development

Established in 2014, Eight Sleep is a “sleep fitness company” that designs products, content, and tools to help people sleep better for optimum performance each day. Their first product, a smart bed called, well, Smart Bed, allows users to track their sleep patterns and biometric signals and has an integrated heater and smart alarm that can wake you up at the optimal point in your sleep cycle. Their newest product, The Pod, takes things up to 11 with personalized temperature regulation, deeper analytics, and more — earning a mention in this year’s best inventions according to TIME. Earlier this year, Eight Sleep introduced a new identity designed by New York, NY-based Interesting Development. A complete refresh, including a new logo, website, packaging, and advertis