New Logo and Identity for La Brea Bakery by Hornall Anderson

Established in 1989 in a single storefront on La Brea Avenue in Los Angeles, CA, with a bread yeast “starter” recipe by pastry chef Nancy Silverton, La Brea Bakery is now one of the leading producers in the U.S. of “partially baked artisan breads supplied to restaurants and food stores throughout the world,” and it maintains two thriving cafes. With their 25-year anniversary in 2014, La Brea Bakery introduced a new identity designed by Seattle, WA-based Hornall Anderson. Created by an employee, the [previous] logo had a great story, but its folk art charm seemed more whimsical than artisan. Upon asking our client for the permission to explore this, they said that they were open to it, but to understand the “B” is their baby. In terms of the packaging loo