New Logo and Packaging for Ocoa by Abby Haddican Studio

(Est. 2018, previously DN Organics) “Ocoa is high-end, curly hair care made with clean and nourishing ingredients inspired by the Dominican Republic. We are Cory and Nicol Varona, Hermanas redefining how curly hair products are created to help women love their curls and themselves. Our mission is to honor curly women in their real, most raw, authentic self to help them transform their life and claim the confidence in their natural beauty. Our formulations perform beyond synthetics with high quality, safe and effective ingredients. Our products work. Our 5-star reviews are proof. We are showing first, second generation and immigrant women (like us) that we’re worth it.” Brand positioning. Logo. Wordmark and bilingual packaging lock-up. Guidelines. Postcard. Packaging, before and