New Logo, Identity, and Packaging for Copo Americano by Futurebrand

Produced since 1947, the “Copo Americano” (“American Cup” in Portuguese) is a type of glass designed and produced by São Paulo-based glassware company Nadir. Designed by Nadir Figueiredo, the glass has become an icon of Brazilian culture, with over 6 billion units produced since its creation. It’s used throughout casual restaurants and bars in the country – housing both beer and coffee – and also considered as a standard unit of measure for Brazilian recipes. Such is its cultural significance it was exhibited at the MoMA in New York as a symbol of Brazilian design. The Copo Americano identity was design by the São Paulo, Brazil, office of Futurebrand. The “Copo Americano” glass itself. Before we get into the review I just want to set the scene. If