Wo Hing General Store

Parallel to today’s main post, Wo Hing General Store is a new Chinese restaurant by Charles Phan and The Slanted Door Group. The identity has been designed by San Francisco-based Manual. “The logo plays with the delicate nature of noodles, a main staple on the restaurant’s menu. We also noticed a similarity to the structure of tubular neon signs that are often associated with Chinese street food. In addition to the logo, we created a rich, colorful visual language using only the aforementioned humble noodle. Using a scanner, designers experimented with raw and cooked noodles to create a number of flowing, abstract images.” Plenty of cool application shots here.