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A working library of design, type, and visual culture.
925 works match
Identity
2025Uniforma’s brand identity for Polish nightclub Schron is utiliarian yet expressive
2025
Identity
2014Unit Editions talks us through Manuals 2's superb identity design guidelines
2014
Identity
2013Anagrama's identity for Mexican sweet and tea shop Bonnard is all sorts of excellent
2013
Identity
2013APFEL's identity for One Leicester Street is a testament to good taste
2013
Identity
2016Graphic designer Michael Boswell produces brand identity for Bonobo’s new events series
2016
Identity
2021Giving waste a new lease of life, Iya studio’s brand identity for Handle celebrates a circular model
2021
Identity
2009BlogoTheque
2009
Identity
2014karlssonwilker's new website features great identity work for Gus Gus
2014
Identity
2013Fascinating new book analyses the logos of terrorist groups from around the world
2013
Identity
2015Anna Kulachek creates a playful modular identity from illustrations of Prague
2015
Identity
2024Jesús López rebrands a boutique Mexican hotel to reflect its local history and landscape
2024
Identity
2022Retro type and gingham in abundance: Elizabeth Goodspeed’s branding designs will transport you to the 70s
2022
Identity
2013Mouth-watering identity developed for boutique pie shop by FoundryCo
2013
Identity
2023Bangal Dawson’s visual language creates a “sense of discomfort in the world of branding”
2023
Identity
2016Violaine & Jérémy’s elegant identity for a Paris exhibition
2016
Identity
2013Salt's ever-changing identity takes an angular new shape for 2013
2013
Identity
2015Great identity by Universal Everything for new Google e-publishing venture
2015
Identity
2024This non-alcoholic aperitif branding takes tips from Italian traditions
2024
Identity
2017Isobel Mehta's illustrative practice considers “identity, memory and documentation”
2017
Identity
2015Studio Lin’s architectural firm identity utilises desktop printing and abstract phrasing
2015
Identity
2024Building Mad: Ba’ndo’s dive into eccentric brand design
2024
Identity
2025Typeone’s tenth issue shows us the important type design of 2025
2025
Identity
2012Graphic designer Toni Halonen is creating the visual identity for Helsinki's nightlife
2012
Identity
2014Superb pared-back branding inspired by freight containers
2014
Identity
2020Ojo Agi explores ideas of home, identity and transnational kinship pertaining to the African diaspora post-1960
2020
Identity
2012Beautifully simple identity work from Danish designer Camilla Bengtsen
2012
Identity
2026Why design studio OnePlus treats branding like cultural excavation, not invention
2026
Identity
2013Graphic Design: Teo Connor Studio's elegant identity for Erwin Blumenfeld show
2013
Identity
2016Studio Frith creates Patti Smith-inspired identity for the inaugural Art Night festival
2016
Identity
2015PrillVieceliCremers create a magical identity for Houdini Cinema & Bar
2015
Identity
2015O Street talks about branding huge new Manchester arts venue Home
2015
Identity
2015formdusche creates punchy and cartoon-like identity for German arts festival
2015
Identity
2016Barnbrook Studios creates identity for Kubrick exhibition at Somerset House
2016
Identity
2025POV: Are social media pile-ons stifling the creative industry?
2025
Identity
2024Turning memes into dreams: The Digital Fairy on how to embrace your online identity
2024
Identity
2020Everyday Practice designs an honourable identity for the Achille Castiglioni exhibition
2020
Identity
2018Designer Raoul Gottschling on branding shape-shifting spaces and happy accidents
2018
Identity
2017Behind Kellenberger-White's process of participatory “non-design” for a museum identity
2017
Identity
2016Estonian design agency AKU creates versatile design identity for new banking service Pocopay
2016
Identity
2017Siggi Odds rethinks Icelandic logotypes using Futhark runes
2017
Identity
2014Graphic Design: Branch Creative's new identity is based on the word-search format
2014
Identity
2021A visual identity designed to spark joy: Behind the scenes of Spotify Design’s new look
2021
Identity
2020Artist Kione Grandison explores hair as a cultural signifier; a means of “self-expression and identity amongst Black communities”
2020
Identity
2015Studio Dumbar's Logogym wants your bodies to form famous logos
2015
Identity
2015Julien Lelièvre's type-led identity work for the Musée Picasso Paris
2015
Identity
2016Playful yet smart exhibition identity from Glasgow-based Warriors Studio
2016
Identity
2016Julia’s charmingly simple exhibition identity for CCS Bard is inspired by curating
2016
Identity
2015Nina Kazanova creates a tropical identity for virtual reality festival
2015
Identity
2014Graphic Design: Accept & Proceed create an amazing new identity for Eastern Electrics
2014
Identity
2016Lennarts & De Bruijn and Tomas Laar create a typographic identity for the Royal Academy of Art, The Hague
2016
Identity
2015New identity from design studio Alphabetical centres around Mayan patterns
2015
Identity
2021Kellenberger-White creates an identity comprising of 40 different bottles for Tillingham Wines
2021
Identity
2012Proposed Identities: Vanessa Lam's stunning branding for a conceptual enterprise
2012
Identity
2020Motoi Shito designs fresh and unexpected packaging for a Japanese confectionary company
2020
Identity
2015Paula Scher designs bold new identity for New York’s Atlantic Theater Company
2015
Identity
2016French studio My Name Is designs one identity for three museums
2016
Identity
2021Designing a restaurant experience which makes you feel like you’re sitting in a story
2021
Identity
2026Strategy comes before style: Take a look at the branding work of creative group NA1
2026
Identity
2025Fifty shades of typeface, a London dominatrix gets her own brand identity
2025
Identity
2014Blok Design create a sharp, light-hearted identity for a production company
2014
Identity
2024“Father Simon was open to being challenged”; Wonderhood brands a Soho church coffee shop
2024
Identity
2015Moving Brands gives its opinions on the new Google logo design
2015
Identity
2018Post-Soviet Visions: image and identity in the new Eastern Europe
2018
Identity
2016Ting-An Ho and Yi Hsuan Li design an adaptable identity for a group exhibition
2016
Identity
2019The Logo Design Idea Book dissects 50 of the most recognisable icons
2019
Identity
2014Graphic Design: Shaz Madani's tasteful new identity for photographer Giles Duley
2014
Identity
2020The delicious design history of Bao, from its iconic Lonely Man logo to its pixelated Rice Error delivery menu
2020
Identity
2021Shi Zhenxing aka Liu Bai is a graphic design renegade when it comes to branding
2021
Identity
2014"Awkward" Jarman Awards identity has no digital formats, only existing in wood
2014
Identity
2023Smörgåsbord Studio crafts a precise and sharp identity for a bespoke knife brand
2023
Identity
2021Rice studio on growing with and nurturing Ho Chi Minh City’s creative community
2021
Identity
2017Is it real, or is it not? Mirror Mirror's identity for Integrated 2017
2017
Identity
2015This must be Laplace: more superb branding from Untitled Paris
2015
Identity
2019Sarula Bao’s Real Chinese Food is a zine about take-out, shame and diaspora identity
2019
Identity
2020Capturing queerness and identity, Vic Lentaigne’s portfolio abounds in intimate portraiture
2020
Identity
2019Podcast company Gimlet’s new identity by GrandArmy is designed not to be too “slick”
2019
Identity
2025Studio Select’s brand identity for perfumery Serviette is steeped in sophistication
2025
Identity
2019Sean Alexander Geraghty talks identity and traditions with Cuba’s diminishing Chinese population
2019
Identity
2022“A flagship of Mexico’s visual identity”: Alex Kurunis documents the declining art of hand-painted signage
2022
Identity
2017A spooky spectacle of advertising: Halloween branding throughout the years
2017
Identity
2024Mola: The digital magazine fostering cross-cultural connections and uplifting the Global South
2024
Identity
2021Actual Friends: a creative design studio founded and run by, you guessed it, actual friends
2021
Print
2007Anorak Magazine
2007
Identity
2025Samar Maakaroun’s identity for Together for Palestine applies the visual language of petitions
2025
Identity
2017Do Not Design uses illustration to create approachable branding for Singapore’s Archifest
2017
Identity
2024Ayasha Khan’s three-dimensional identity for a technician’s platform draws on model kits and stencil shapes
2024
Identity
2021“Photography chose me”: Christina Nwabugo confronts identity, representation and the environment
2021
Identity
2021“I don’t want to be forced to walk, I want to go at my own pace”: Ruozhu Li on finding her place in graphic design
2021
Identity
2021Los Caballos on “designing freely”, finding a voice and working without constraints
2021
Print
2011Post Magazine
2011
Identity
2024Studio Aéro Club is building meaningful identity systems out of its strong, colourful universe
2024
Identity
2018Tiziana Jill Beck explores the identity of anonymous travellers through masks
2018
Identity
2015A neat, malleable identity by Barcelona-based designer Gerard Marin
2015
Identity
2015Therese Ottem creates an identity for the now-bankrupt New York City Opera
2015
Identity
2024Inside the identity for cancer-treatment friendly cosmetics brand, Moksi
2024
Identity
2015An identity composed from a vibrant moiré by Atelier 25
2015
Identity
2025The letterforms for this Mallorcan bar’s logo were scavenged from secondhand bookshops and stationary stores
2025
Identity
2025Bubble and toil: Inside Hanna Karraby and James Paris’ eerie branding for a horror-inspired coffee shop
2025
Identity
2019Abracradama studio designs a crafty and tonal identity for Hap ceramics
2019
Identity
2024PAC, the performing arts centre at ground zero, debuts its branding
2024
Identity
2015Studio Storz and Jakob Kirch's typographic arts museum identity
2015
Identity
2022Studio 40Mustaqel challenges the discourse of design in the Arab Swana region
2022
Identity
2016La Tigre creates an imposing yet playful identity for visual culture exhibition Italianism
2016
Identity
2024&Walsh’s five logos for a new ad agency mimic organisms under the microscope
2024
Identity
2018Folch and Bráulio Amado's identity for Barcelona Design Week sheds light on issues of consumption
2018
Identity
2014Graphic Design: Demian Conrad builds festival identity by interfering with printing process
2014
Identity
2019Self-taught graphic designer Jordi Ng uses 3D modelling and vibrant colours to examine national identity
2019
Identity
2023Embracing imperfection, Juri Okita’s restaurant concept is built on the idea of reducing food waste
2023
Identity
2019Gender, sexuality and male identity as seen through the lens of Jorge Perez Ortiz
2019
Identity
2014Graphic Design: Erotica, Jay-Z and a surprise hotel identity in Deutsche & Japaner's portfolio
2014
Identity
2016Ondrej Bachor and Jan Horcik create ever-evolving identity for fashion designer Karolina Jurikova
2016
Identity
2020Melt into the light and airy illustrations of Liz Xiong
2020
Identity
2024Universal Favourite’s identity for The Dinner Ladies takes from old school tattoos and an “anti-mumsy attitude”
2024
Identity
2018Graphic Design Festival Scotland's fifth birthday identity toes the line between serious and silly
2018
Identity
2020Ronan Mckenzie launches Home, a vital new creative space, with an identity by Studio Nari
2020
Identity
2023Yuna Kim incorporates the visuals of rattan wicker weaving into interior design identity
2023
Identity
2023Steph Hardy’s abstract illustrations tell the secret inner lives of plants
2023
Identity
2016KittoKatsu develops a speculative identity for Dusseldorf’s Japanese Quarter
2016
Identity
2018“How does an identity express itself in 3D?”: Common Name on design for environments
2018
Identity
2014Beautifully playful identity by D for Edizione Limitata
2014
Identity
2018Benedikt Luft's identity for Lazy represents the joyful nature of a drunken outdoor party
2018
Identity
2017Photographer Tommy Kha’s self-portraits explore his queer Asian identity
2017
Identity
2015Simple but effective forklift branding from newly LA-based Thomas Williams
2015
Identity
2016Réka Neszmélyi's boundary breaking identity for Hungarian Bánkitó Cultural & Music Festival 2016
2016
Identity
2018Mousse Agency on its identity for Manifesta 12, conceived of a virus "able to infect any image"
2018
Identity
2025Ana Flores on growing a photographic practice from her Peruvian roots
2025
Identity
2017Moby Digg creates grid-based identity for finance company Baugeld Spezialisten
2017
Identity
2024Ntsal use origami and ornamentation to evoke refinement for a classy events space
2024
Identity
2018Offshore Studio on its identity concept for the Istanbul Design Biennial
2018
Identity
2022Find crisp, clean and structural graphic design abound in the work of Eunsun Park
2022
Identity
2016Kiku Obata & Company’s refreshingly modern identity for a jazz gala
2016
Identity
2020Beach goers and iconic logos get an ironic makeover in Marta Morientes’ witty paintings
2020
Identity
2015Polish designer creates sculpture-inspired identity for arts festival
2015
Identity
2018Tsto returns to design Flow Festival's identity, pushing and playing with its typography
2018
Identity
2014Topography-inspired branding for Hong Kong Art Gallery Week by The Partners
2014
Identity
2024Studio Chris Bolton’s identity for a Finnish shop is all about circles
2024
Identity
2025In Requena Office’s identity for Garden Pizza, words look like plants and letters like flowers
2025
Identity
2016Väg: a new identity for Swedish band “owned” by design agency Snask
2016
Identity
2025Bond’s wordmark for the world’s largest archipelago takes its shape from island formations
2025
Identity
2017Milleunomiglia creates dynamic typeface for a proposed university identity
2017
Identity
2013Graphic Design: Amanda Berglund's great identity for a breakfast pizza place
2013
Identity
2025Athletics’ identity for GOCA references traditional Japanese script and incorporates “infinite” patterns
2025
Identity
2015Studio Hato’s perceptive exhibition identity for Wellcome Collection’s States of Mind
2015
Identity
2019Jules Slütsky searches for identity and home in her series, So You Speak Russian?
2019
Identity
2023Josu Larrea uses graphic design as a tool to understand gender, space and identity
2023
Identity
2017TwoPoints creates “flexible” type-based identity for Verano Archivo
2017
Print
2020Roll up roll up! La Perruque is a 1x90cm magazine publishing type specimens on print margins
2020
Print
2025Gay Times on bringing the iconic queer magazine back into print
2025
Identity
2012A look at the new Twitter logo and what people are reading into it
2012
Identity
2016Hamburg-based Villa Studio collaborates with illustrators for exhibition identity
2016
Identity
2020Designing the identity for an art institution that contradicts the all-too-familiar capitalist narrative
2020
Identity
2010London 2012 Logo
2010
Identity
2021Dorairolg plays a puzzle with the viewer in her mind-bogglingly detailed digital artworks
2021
Identity
2015Kokoro & Moi's bright exhibition identity for Helsinki Design Competition
2015
Identity
2015b.a.-ba’s identity proposal echoes French culture centre’s name and programme
2015
Identity
2014Mark Sinclair explains why the world needs a new book on famous logos
2014
Identity
2024In its packaging and branding design, The Young Jerks take design cues from the “underbelly of commercial art”
2024
Identity
2022Brian Van Lau’s powerful photo series deals with his father’s premature passing and questions of identity
2022
Identity
2015SB Studio's playful identity to accompany Assemble's Brutalist Playground
2015
Identity
2015A brilliant work in progress show identity for Glasgow School of Art
2015
Identity
2015Sunshine takes on mammoth task of branding Roald Dahl
2015
Identity
2016Studio Temp’s sophisticated identity for Bergamo-based theatre
2016
Identity
2018Deep Throat Studio create a visual identity unbound by time for Ócuka
2018
Identity
2023Yonk on using VR to become “playful problem solvers”
2023
Identity
2026Monotype’s logo for lingerie brand Chantelle Pulp takes on different weights to celebrate all shapes and sizes
2026
Identity
2022Yowshien Kuo’s erotic paintings of Asian cowboys examine the themes of submission, pleasure and power
2022
Identity
2015Delfina Venditti's spot-on identity for Atonal sound festival in Berlin
2015
Identity
2013Graphic Design: Manual's stonking identity for San Francisco Design Week
2013
Identity
2019Kellenberger-White reveals the details of its year-long identity project for MIMA
2019
Identity
2021Loulou João’s immersive worlds provide a safe space for contemplation about identity, society and representation
2021
Identity
2015Des Signes creates "vibrating" identity for Singapore in France festival
2015
Identity
2021“We try to look within”: Collins discusses its design ethos at Nicer Tuesdays Online
2021
Identity
2013Patrick Fry produces a striking identity for The Globe theatre's digital event
2013
Identity
2014Prakt designs a custom typeface for a Finnish illustration festival identity
2014
Identity
2026Vintage Arab cassette tapes inspired Sometimes Always’ fiery identity for Fouta Harissa
2026
Identity
2014Graphic Design: Strobo's ongoing identity for the Kunsthalle Bielefeld is excellent
2014
Identity
2016OK-RM creates identity and publication for Manus x Machina at The Met
2016
Identity
2020Etnohaus’ identity is a powerful example of the benefits of collective, thoughtful and inclusive design
2020
Identity
2014Graphic Design: Snøhetta create lovely geometric identity for Oslo 2022 Winter Olympics
2014
Identity
2011Simon Monk: Secret Identity
2011
Identity
2020Effortlessly chic, office_hlc creates pared back designs for the Parisian clientele
2020
Identity
2019Behind the McDonald’s redesign: from the Speedee typeface to the Archery logo system
2019
Identity
2016Wonderful and sensitive identity designs for German arts organisation
2016
Identity
2021UDL studio talks us through its bold and brash identity for menswear brand Mega Suen
2021
Identity
2014Superb identity for arts studio Vest by Danish agency Ineo Designlab
2014
Identity
2020Te Mata: a studio visually adjusting “the still diluted Peruvian identity”
2020
Identity
2013Super-crisp skincare branding from Swedish studio Bedow
2013
Print
2016"It was strangely liberating" – Christoph Niemann on creating his new book Sunday Sketching
2016
Identity
2025Map Project Office’s rebrand brings human clarity to the world of industrial design
2025
Identity
2020Paying homage to her mixed heritage, Bianca Nemelc uses paint to tell stories of identity
2020
Identity
2022How Cécilia Poupon used household objects to create our New World: Creating for Tomorrow identity
2022
Identity
2024Ottolenghi introduces playful cut-outs and joyful illustrated faces in a refresh on the brand’s classic identity
2024
Identity
2021Johnson Eziefula’s mixed-media artworks spark conversations on culture hybridity and identity
2021
Identity
2015Alexander Kuliev’s proposed identity for Denmark’s largest harbour festival
2015
Identity
2016Cheers! A round-up of some of our favourite beer branding
2016
Print
2023Unearthing the pioneering print designs of the all-women Folly Cove Collective
2023
Identity
2025Koto on cooking up recipes for the future of branding
2025
Identity
2019U-P's new branding presents the history and architectural quirks of Pavilion Studios
2019
Identity
2016A tricolour branding and packaging project with exotic fruits from Singapore studio Fable
2016
Identity
2013Photographer David Favrod is on a quest to find his identity
2013
Identity
2015Pentagram's identity for Serpentine’s Build Your Own Pavilion project
2015
Identity
2015Great photography festival identity design by French agency Studio ABM
2015
Identity
2015ManvsMachine creates “badly behaved” new ITV2 branding
2015
Drawing
2019“It became an obsession”: Julien Gobled on mixing graphic design with illustration
2019
Identity
2021Multidisciplinary artist Kay Davis tells stories of childhood and identity
2021
Identity
2017Studio Hyte's identity for DAOWO uses automated processes to create ambiguous visuals
2017
Identity
2017A new national identity: Smörgåsbord Studio rebrands Wales
2017
Identity
2016A stunning exploration of black male identity and dandyism
2016
Identity
2020“A revision and not a revolution”: Koln’s Pablo Mariné on updating his father’s visual identity for cultural centre, Matadero
2020
Identity
2023Onnff rebrands a kids clothing company, with an illustrated character doubling up as a logo and slide
2023
Identity
2026The loveable line drawings of this dog hotel brand identity take cues from The New Yorker’s illustrations
2026
Identity
2014Istanbul-based design studio's identity to accompany the Architecture Biennale
2014
Identity
2019Sometimes Always’ identity for São Paulo bar Caracol has over 10 billion compositions
2019
Identity
2015Fluid identity for Motel Mozaïque Festival by Hats & Tales
2015
Identity
2014Nice identity work from Belgrade-based studio Lorem Ipsum
2014
Drawing
2015Naughty book of saucy NSFW drawing by illustrator Marion Fayolle
2015
Identity
2015This new identity for Fugue by Sagmeister & Walsh constantly regenerates itself
2015
Identity
2015McQ’s AW15 campaign and new brand identity is a double reveal
2015
Identity
2023How to be a Bloke: Austn Fischer’s photographic investigation into British masculine “performance”
2023
Identity
2011Jonathan Barnbrook: Occupy London logo
2011
Identity
2016OrtnerSchinko creates a minimal and international identity for Sigrid Stöckl
2016
Identity
2020Mature, functional and distinctive, Marina Veziko’s design portfolio is full of character
2020
Identity
2013Graphic Design: Bedow produce a timeless identity for Canadian label
2013
Identity
2017Photographer Danny Lowe's latest series unpacks self identity through hair
2017
Identity
2023Discover the organic evolution of End of the Road Festival’s otherworldly identity
2023
Identity
2016Catalogue and Clément Le Tulle-Neyret's simple, flexible identity for creative agency Flair
2016
Identity
2020Graphic designer Thomas Kurppa plays with the dualism between control and chaos
2020
Identity
2013Delicious New identity for Lithuanian restaurant of wonders
2013
Identity
2017Post-Spectacular Office’s geometric identity for the first symposium about Greek migration
2017
Identity
2022Roller-skating creative Oh Mu on how they used illustration to get over a painful fall
2022
Identity
2020An “immigrant reflecting on his identity”, photographer Henry Kamara celebrates the history of his ancestors
2020
Identity
2020Havas London and Design Bridge rebrand Durex, with a bespoke typeface by Colophon Foundry
2020
Drawing
2022Unit Editions’ new book captures the enduring legacy of designer and rulebreaker Ed Fella
2022
Identity
2012Lundgren Lindqvist create a striking identity for Nordic Energy Research
2012
Identity
2019Rodrigo Sombra’s four-year project explores Cuba's shifting identity as the island opens up to the world
2019
Identity
2013Studio Audience: With Marc Jacobs, London logos and, yep, Miley Cyrus
2013
Identity
2025Zitong Zhao’s fermentation-inspired brand identity came to her when she was making pickles
2025
Identity
2015Design studio Anagrama's solid identity for a Mexican restaurant
2015
Identity
2023Studio Lowrie’s identity for Rally festival is unpolished and DIY-inspired
2023
Identity
2025“Ego is the number one attribute that hinders brilliant work”
2025