Friday Likes 348

Some serious minimalism this week with work from London, Hawthorn, and Barcelona. Elsewhere Coffee by Studio Thomas Elsewhere Coffee is an artisan, small-batch roaster in London, UK, producing a range of single-origin coffee beans as well their our own house blend. The identity, designed by local firm Studio Thomas, is exceedingly simple with a logo and centered, uppercase sans serif on stickers with minimal design BUT the logo is everything, playing off of the name beautifully — and capturing the feeling many of us have at the moment — by showing a person going, well, elsewhere, through a black hole. This is where the minimal design pays off and makes the logo even more poignant because there is nothing else around it, just big empty space around that black hole. A great example of a stro