New Logo and Identity for Another Place by Proxy

Prelude: Thank you all for your patience these last three weeks with the lack of regular content on Brand New as the conference took over our schedule. We will get back on track this week with no further interruptions until Thanksgiving week. Onward! Established in 2012, Another Place is a free-to-play mobile game studio based in London, founded by the team behind the 6-part Fable series for Xbox. They have published two games so far, Dragon Finga, which has a remarkable 4.5 stars on iTunes and their just-released title, Battlehand. To coincide with the launch of the latter Another Place introduced a new logo designed by London-based Proxy with final lettering on the logo by Rob Clarke.The team view gaming as a chance to escape to ‘another place’. We wanted to reflect this in t