Jesús López rebrands a boutique Mexican hotel to reflect its local history and landscape
2024
Retro type and gingham in abundance: Elizabeth Goodspeed’s branding designs will transport you to the 70s
2022
Mouth-watering identity developed for boutique pie shop by FoundryCo
2013
Anna Kulachek creates a playful modular identity from illustrations of Prague
2015
Uniforma’s brand identity for Polish nightclub Schron is utiliarian yet expressive
2025
Unit Editions talks us through Manuals 2's superb identity design guidelines
2014
Giving waste a new lease of life, Iya studio’s brand identity for Handle celebrates a circular model
2021
Anagrama's identity for Mexican sweet and tea shop Bonnard is all sorts of excellent
2013
Fascinating new book analyses the logos of terrorist groups from around the world
2013
karlssonwilker's new website features great identity work for Gus Gus
2014
APFEL's identity for One Leicester Street is a testament to good taste
2013
Graphic designer Michael Boswell produces brand identity for Bonobo’s new events series
2016
Ojo Agi explores ideas of home, identity and transnational kinship pertaining to the African diaspora post-1960
2020
Why design studio OnePlus treats branding like cultural excavation, not invention
2026
Graphic designer Toni Halonen is creating the visual identity for Helsinki's nightlife
2012
Beautifully simple identity work from Danish designer Camilla Bengtsen
2012
Superb pared-back branding inspired by freight containers
2014
Salt's ever-changing identity takes an angular new shape for 2013
2013
Great identity by Universal Everything for new Google e-publishing venture
2015
Bangal Dawson’s visual language creates a “sense of discomfort in the world of branding”
2023
Violaine & Jérémy’s elegant identity for a Paris exhibition
2016
Typeone’s tenth issue shows us the important type design of 2025
2025
Studio Lin’s architectural firm identity utilises desktop printing and abstract phrasing
2015
Isobel Mehta's illustrative practice considers “identity, memory and documentation”
2017
This non-alcoholic aperitif branding takes tips from Italian traditions
2024
Building Mad: Ba’ndo’s dive into eccentric brand design
2024
Everyday Practice designs an honourable identity for the Achille Castiglioni exhibition
2020
Turning memes into dreams: The Digital Fairy on how to embrace your online identity
2024
Barnbrook Studios creates identity for Kubrick exhibition at Somerset House
2016
formdusche creates punchy and cartoon-like identity for German arts festival
2015
O Street talks about branding huge new Manchester arts venue Home
2015
PrillVieceliCremers create a magical identity for Houdini Cinema & Bar
2015
Studio Frith creates Patti Smith-inspired identity for the inaugural Art Night festival
2016
Graphic Design: Teo Connor Studio's elegant identity for Erwin Blumenfeld show
2013
POV: Are social media pile-ons stifling the creative industry?
2025
Designer Raoul Gottschling on branding shape-shifting spaces and happy accidents
2018
Studio Dumbar's Logogym wants your bodies to form famous logos
2015
Julien Lelièvre's type-led identity work for the Musée Picasso Paris
2015
Playful yet smart exhibition identity from Glasgow-based Warriors Studio
2016
A visual identity designed to spark joy: Behind the scenes of Spotify Design’s new look
2021
Graphic Design: Branch Creative's new identity is based on the word-search format
2014
Estonian design agency AKU creates versatile design identity for new banking service Pocopay
2016
Siggi Odds rethinks Icelandic logotypes using Futhark runes
2017
Behind Kellenberger-White's process of participatory “non-design” for a museum identity
2017
Artist Kione Grandison explores hair as a cultural signifier; a means of “self-expression and identity amongst Black communities”
2020
Julia’s charmingly simple exhibition identity for CCS Bard is inspired by curating
2016
Nina Kazanova creates a tropical identity for virtual reality festival
2015
Kellenberger-White creates an identity comprising of 40 different bottles for Tillingham Wines
2021
Graphic Design: Accept & Proceed create an amazing new identity for Eastern Electrics
2014
Motoi Shito designs fresh and unexpected packaging for a Japanese confectionary company
2020
Paula Scher designs bold new identity for New York’s Atlantic Theater Company
2015
French studio My Name Is designs one identity for three museums
2016
Designing a restaurant experience which makes you feel like you’re sitting in a story
2021
Strategy comes before style: Take a look at the branding work of creative group NA1
2026
Fifty shades of typeface, a London dominatrix gets her own brand identity
2025
Blok Design create a sharp, light-hearted identity for a production company
2014
“Father Simon was open to being challenged”; Wonderhood brands a Soho church coffee shop
2024
Moving Brands gives its opinions on the new Google logo design
2015
Proposed Identities: Vanessa Lam's stunning branding for a conceptual enterprise
2012
Lennarts & De Bruijn and Tomas Laar create a typographic identity for the Royal Academy of Art, The Hague
2016
New identity from design studio Alphabetical centres around Mayan patterns
2015
A spooky spectacle of advertising: Halloween branding throughout the years
2017
Ting-An Ho and Yi Hsuan Li design an adaptable identity for a group exhibition
2016
"Awkward" Jarman Awards identity has no digital formats, only existing in wood
2014
Post-Soviet Visions: image and identity in the new Eastern Europe
2018
This must be Laplace: more superb branding from Untitled Paris
2015
The Logo Design Idea Book dissects 50 of the most recognisable icons
2019
Sarula Bao’s Real Chinese Food is a zine about take-out, shame and diaspora identity
2019
Capturing queerness and identity, Vic Lentaigne’s portfolio abounds in intimate portraiture
2020
Podcast company Gimlet’s new identity by GrandArmy is designed not to be too “slick”
2019
Is it real, or is it not? Mirror Mirror's identity for Integrated 2017
2017
Studio Select’s brand identity for perfumery Serviette is steeped in sophistication
2025
Sean Alexander Geraghty talks identity and traditions with Cuba’s diminishing Chinese population
2019
“A flagship of Mexico’s visual identity”: Alex Kurunis documents the declining art of hand-painted signage
2022
Graphic Design: Shaz Madani's tasteful new identity for photographer Giles Duley
2014
The delicious design history of Bao, from its iconic Lonely Man logo to its pixelated Rice Error delivery menu
2020
Shi Zhenxing aka Liu Bai is a graphic design renegade when it comes to branding
2021
Rice studio on growing with and nurturing Ho Chi Minh City’s creative community
2021
Smörgåsbord Studio crafts a precise and sharp identity for a bespoke knife brand
2023
The letterforms for this Mallorcan bar’s logo were scavenged from secondhand bookshops and stationary stores
2025
Inside the identity for cancer-treatment friendly cosmetics brand, Moksi
2024
An identity composed from a vibrant moiré by Atelier 25
2015
Therese Ottem creates an identity for the now-bankrupt New York City Opera
2015
A neat, malleable identity by Barcelona-based designer Gerard Marin
2015
Tiziana Jill Beck explores the identity of anonymous travellers through masks
2018
Studio Aéro Club is building meaningful identity systems out of its strong, colourful universe
2024
Do Not Design uses illustration to create approachable branding for Singapore’s Archifest
2017
Samar Maakaroun’s identity for Together for Palestine applies the visual language of petitions
2025
Ayasha Khan’s three-dimensional identity for a technician’s platform draws on model kits and stencil shapes
2024
Actual Friends: a creative design studio founded and run by, you guessed it, actual friends
2021
Los Caballos on “designing freely”, finding a voice and working without constraints
2021
“I don’t want to be forced to walk, I want to go at my own pace”: Ruozhu Li on finding her place in graphic design
2021
“Photography chose me”: Christina Nwabugo confronts identity, representation and the environment
2021
Mola: The digital magazine fostering cross-cultural connections and uplifting the Global South
2024
Elaborately illustrated map of the Awadh Subah of the Mughal Empire, commissioned by Jean Baptiste Joseph Gentil, ca.1770
1770
Rail Tracks map Kintetsu Ujiyamada Station
RMS Queen Mary Dining Room Map edit1
RMS Queen Mary Dining Room Map
RMS Queen Mary Dining Room Map edit
"To Natural and Civic Wonders" pictorial map, 1928
1928
New Logo and Identity for The Family Building Society by johnson banks
2015
New Logos and Identity for Rockefeller Center by Known
2020
Do you even Design Bros?
2021
The Drool Creative Community
2026
Science-Source-logo-400
2018
'I am the walrus': Anatomy's charming new identity for the Horniman Museum
2026
The Studio by Julie Granger
2026
Packaging's Dirtiest Job
2026
Thonik's identity for Orkest Phion gives the symphony orchestra a brand that's as ever-changing and itinerant as its programme
2026
TBWA\HAKUHODO Corporate Site
2026
Mouthwash Studio's identity for eyewear brand Bonnie Clyde might be confusing, and infuriatingly historically inaccurate – but it's ultimately rather lovely
2026
Can Europe Become a Brand?
2026
Where the Shadow Fell
2026
Studio Blackburn's new identity for folding bike icon Brompton cements the brand's place in British engineering heritage
2026
Perky Bros puts restrained Southern hospitality before shouty branding in its identity for Tennessee resort Southall
2026
Ghost Pitcher — The Ghost Cam
2026
Porto Rocha creates bold yet sensitive new identity for Brazilian art gallery Almeida & Dale
2026
Packaging the Essence of Heritage
2026
Vans didn't need reinventing – Accept & Proceed's new brand identity understands that
2026
Tillberg Design of Sweden
2026
All Purpose ditches wine clichés in its lurid new identity for natural wine importer Ancestrel
2026
When Less Screams More
2026
Pentagram nails controlled chaos in its identity for Manhattan "shophouse" style Thai restaurant LenLen
2026
World Cup — The Immortals
2026
Windhoff-Logo-Horizontal-RGB-540
2016
OREO & BTS - Love Letter Site
2026
Coca-Cola's new identity by JKR proves that sometimes the smartest rebrand is barely a rebrand at all
2026
Portfolio of Daniela Muntyan
2026
Don't Be the Sad Snack
2026
20(Something) borrows from museum-modernity as much as tech in its new identity for civic software platform Open Point
2026
Logo of The New Party of Norway
2011
Koto gives programmer forum Stack Overflow a reason to exist in the age of AI
2026
Tabasco - The Root Of A Legacy
2026
The Tuscan Journey Begins
2026
IKEA “Taking Apart the 30”
2026
The Last Dance For Glory
2026
Makebardo's charming illustrations for Cairo cafe/music venue E11VN just about rescue a rather hideous brand name
2026
Wikipedia-logo-vi-200000
2011
THE TRIADIC BALLET AI
2026
Industrial, conceptual, and starkly beautiful: DutchScot's branding for SF sauna and cold plunge, Fjord
2026
The History of Muse Group
2026
Pentagram's designs for male health brand Rugiet are unabashedly phallic, but they work
2026
Logo Orchestra Maniscalchi
2009
Aespa - Black Mamba logo
2026
Meet The Press Logo 2017-2023
2018
ATV Sur - 2018 logo (proposed)
2018
RageSquid typeface logo
2025
Therappai Logo - Color logo - no background
2025
Logo Bayer Leverkusen (1928-1938)
2016
The state of the gallery
2026
Logo-Mirsaraikathasor
2020
Dobrolet logo (English)
2014
JKR overhauls football club Sporting CP by doing what it does best : plundering heritage to build a robustly simple, contemporary brand identity
2026
TIMgames logo (2017-present)
2023
The Art of Subtle Persuasion
2026
Logo of RAI (1983-1988)
2020