Jesús López rebrands a boutique Mexican hotel to reflect its local history and landscape
2024
Retro type and gingham in abundance: Elizabeth Goodspeed’s branding designs will transport you to the 70s
2022
Mouth-watering identity developed for boutique pie shop by FoundryCo
2013
Anna Kulachek creates a playful modular identity from illustrations of Prague
2015
karlssonwilker's new website features great identity work for Gus Gus
2014
Fascinating new book analyses the logos of terrorist groups from around the world
2013
Giving waste a new lease of life, Iya studio’s brand identity for Handle celebrates a circular model
2021
Unit Editions talks us through Manuals 2's superb identity design guidelines
2014
Uniforma’s brand identity for Polish nightclub Schron is utiliarian yet expressive
2025
Graphic designer Michael Boswell produces brand identity for Bonobo’s new events series
2016
APFEL's identity for One Leicester Street is a testament to good taste
2013
Anagrama's identity for Mexican sweet and tea shop Bonnard is all sorts of excellent
2013
Why design studio OnePlus treats branding like cultural excavation, not invention
2026
Ojo Agi explores ideas of home, identity and transnational kinship pertaining to the African diaspora post-1960
2020
Superb pared-back branding inspired by freight containers
2014
Typeone’s tenth issue shows us the important type design of 2025
2025
Studio Lin’s architectural firm identity utilises desktop printing and abstract phrasing
2015
Beautifully simple identity work from Danish designer Camilla Bengtsen
2012
Graphic designer Toni Halonen is creating the visual identity for Helsinki's nightlife
2012
Great identity by Universal Everything for new Google e-publishing venture
2015
Bangal Dawson’s visual language creates a “sense of discomfort in the world of branding”
2023
Violaine & Jérémy’s elegant identity for a Paris exhibition
2016
Isobel Mehta's illustrative practice considers “identity, memory and documentation”
2017
This non-alcoholic aperitif branding takes tips from Italian traditions
2024
Building Mad: Ba’ndo’s dive into eccentric brand design
2024
Salt's ever-changing identity takes an angular new shape for 2013
2013
POV: Are social media pile-ons stifling the creative industry?
2025
formdusche creates punchy and cartoon-like identity for German arts festival
2015
PrillVieceliCremers create a magical identity for Houdini Cinema & Bar
2015
Graphic Design: Teo Connor Studio's elegant identity for Erwin Blumenfeld show
2013
Studio Frith creates Patti Smith-inspired identity for the inaugural Art Night festival
2016
O Street talks about branding huge new Manchester arts venue Home
2015
Barnbrook Studios creates identity for Kubrick exhibition at Somerset House
2016
Everyday Practice designs an honourable identity for the Achille Castiglioni exhibition
2020
Turning memes into dreams: The Digital Fairy on how to embrace your online identity
2024
Designer Raoul Gottschling on branding shape-shifting spaces and happy accidents
2018
Artist Kione Grandison explores hair as a cultural signifier; a means of “self-expression and identity amongst Black communities”
2020
Behind Kellenberger-White's process of participatory “non-design” for a museum identity
2017
Siggi Odds rethinks Icelandic logotypes using Futhark runes
2017
Estonian design agency AKU creates versatile design identity for new banking service Pocopay
2016
Graphic Design: Branch Creative's new identity is based on the word-search format
2014
A visual identity designed to spark joy: Behind the scenes of Spotify Design’s new look
2021
Playful yet smart exhibition identity from Glasgow-based Warriors Studio
2016
Julien Lelièvre's type-led identity work for the Musée Picasso Paris
2015
Studio Dumbar's Logogym wants your bodies to form famous logos
2015
Lennarts & De Bruijn and Tomas Laar create a typographic identity for the Royal Academy of Art, The Hague
2016
New identity from design studio Alphabetical centres around Mayan patterns
2015
Proposed Identities: Vanessa Lam's stunning branding for a conceptual enterprise
2012
Strategy comes before style: Take a look at the branding work of creative group NA1
2026
Fifty shades of typeface, a London dominatrix gets her own brand identity
2025
Blok Design create a sharp, light-hearted identity for a production company
2014
Motoi Shito designs fresh and unexpected packaging for a Japanese confectionary company
2020
Paula Scher designs bold new identity for New York’s Atlantic Theater Company
2015
“Father Simon was open to being challenged”; Wonderhood brands a Soho church coffee shop
2024
Kellenberger-White creates an identity comprising of 40 different bottles for Tillingham Wines
2021
Graphic Design: Accept & Proceed create an amazing new identity for Eastern Electrics
2014
French studio My Name Is designs one identity for three museums
2016
Designing a restaurant experience which makes you feel like you’re sitting in a story
2021
Moving Brands gives its opinions on the new Google logo design
2015
Nina Kazanova creates a tropical identity for virtual reality festival
2015
Julia’s charmingly simple exhibition identity for CCS Bard is inspired by curating
2016
A spooky spectacle of advertising: Halloween branding throughout the years
2017
"Awkward" Jarman Awards identity has no digital formats, only existing in wood
2014
Post-Soviet Visions: image and identity in the new Eastern Europe
2018
Sarula Bao’s Real Chinese Food is a zine about take-out, shame and diaspora identity
2019
Capturing queerness and identity, Vic Lentaigne’s portfolio abounds in intimate portraiture
2020
Podcast company Gimlet’s new identity by GrandArmy is designed not to be too “slick”
2019
Is it real, or is it not? Mirror Mirror's identity for Integrated 2017
2017
Studio Select’s brand identity for perfumery Serviette is steeped in sophistication
2025
Sean Alexander Geraghty talks identity and traditions with Cuba’s diminishing Chinese population
2019
“A flagship of Mexico’s visual identity”: Alex Kurunis documents the declining art of hand-painted signage
2022
Rice studio on growing with and nurturing Ho Chi Minh City’s creative community
2021
Smörgåsbord Studio crafts a precise and sharp identity for a bespoke knife brand
2023
Ting-An Ho and Yi Hsuan Li design an adaptable identity for a group exhibition
2016
The delicious design history of Bao, from its iconic Lonely Man logo to its pixelated Rice Error delivery menu
2020
Graphic Design: Shaz Madani's tasteful new identity for photographer Giles Duley
2014
The Logo Design Idea Book dissects 50 of the most recognisable icons
2019
Shi Zhenxing aka Liu Bai is a graphic design renegade when it comes to branding
2021
This must be Laplace: more superb branding from Untitled Paris
2015
Do Not Design uses illustration to create approachable branding for Singapore’s Archifest
2017
Ayasha Khan’s three-dimensional identity for a technician’s platform draws on model kits and stencil shapes
2024
Actual Friends: a creative design studio founded and run by, you guessed it, actual friends
2021
Los Caballos on “designing freely”, finding a voice and working without constraints
2021
“I don’t want to be forced to walk, I want to go at my own pace”: Ruozhu Li on finding her place in graphic design
2021
“Photography chose me”: Christina Nwabugo confronts identity, representation and the environment
2021
Samar Maakaroun’s identity for Together for Palestine applies the visual language of petitions
2025
Tiziana Jill Beck explores the identity of anonymous travellers through masks
2018
A neat, malleable identity by Barcelona-based designer Gerard Marin
2015
Therese Ottem creates an identity for the now-bankrupt New York City Opera
2015
Studio Aéro Club is building meaningful identity systems out of its strong, colourful universe
2024
Mola: The digital magazine fostering cross-cultural connections and uplifting the Global South
2024
An identity composed from a vibrant moiré by Atelier 25
2015
Inside the identity for cancer-treatment friendly cosmetics brand, Moksi
2024
The letterforms for this Mallorcan bar’s logo were scavenged from secondhand bookshops and stationary stores
2025
Homage to Emily Dickinson
1930
M.J. Franklin Collection of British Biscuit Tins (Advertising Ephemera)
1927
M.J. Franklin Collection of British Biscuit Tins (Advertising Ephemera)
1926
Figures with still life
1930
Pye model MM Transportable
1931
Figures with still life
1930
Inkwell, liner and cover
1930
William Watts prize medal
1932