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A working library of design, type, and visual culture.
140 works match
Identity
2025Fifty shades of typeface, a London dominatrix gets her own brand identity
2025
Identity
2026Studio Blackburn's new identity for folding bike icon Brompton cements the brand's place in British engineering heritage
2026
Identity
2018Graphic Design Festival Scotland's fifth birthday identity toes the line between serious and silly
2018
Identity
2010London 2012 Logo
2010
Identity
2017A new national identity: Smörgåsbord Studio rebrands Wales
2017
Identity
2023How to be a Bloke: Austn Fischer’s photographic investigation into British masculine “performance”
2023
Identity
2011Jonathan Barnbrook: Occupy London logo
2011
Identity
2020Havas London and Design Bridge rebrand Durex, with a bespoke typeface by Colophon Foundry
2020
Identity
2013Studio Audience: With Marc Jacobs, London logos and, yep, Miley Cyrus
2013
Identity
2021Our Friends in London designs a universally friendly identity for sake brand Wakaze
2021
Identity
2021TSG-logo-UK
2021
Identity
2014Build's identity for Studio Aves is inspired by famous British birds
2014
Identity
2014Miscellaneous: London's got a new workshop in town with a beautifully designed identity
2014
Identity
2020Diaspora is a new display font expressing Italian immigration to Scotland between 1880 and 1920
2020
Identity
2024Kit Studio’s retail identity for London Transport Museum taps into TFL’s graphic iconography
2024
Identity
1989Design for the London Philharmonic Orchestra logo
1989
Identity
2014London's Burgess Studio produce great identity for Shoreditch restaurant
2014
Identity
2021Arab Organisation for Human Rights in the UK logo
2021
Identity
2021PDO-logo-UK
2021
Identity
2026The Coleman-Mates Quotes UK logo and 2026 Winter Olympics logo
2026
Identity
London Underground
Identity
2026New Logo and Identity for London Sinfonietta by NB Studio
2026
Identity
2021Ali Hanson designs an identity for Hyht that references British design heritage without falling back on nostalgia
2021
Identity
1965British Rail
1965
Identity
2018Art Bank Taiwan joins London Design Biennale this week, exploring cultural identity through political and social commentary
2018
Identity
2025Scottish Widows Logo 2024
2025
Identity
2012Designing London 2012: The Wolff Olins logo and all THAT controversy
2012
Identity
2021PGI-logo-UK
2021
Identity
2017Smörgåsbord’s Dylan Griffith on rebranding Wales, and the "definitive dragon"
2017
Identity
2025Great British Railways logo image
2025
Identity
2020UK Space Agency text-only logo
2020
Identity
2024Vivienne Westwood 'Orb' company logo (top) and company name in corporate identity design ((perspective strongly adapted), above shop window in Cardiff, Wales
2024
Identity
2021The identity for London Centre for Book Arts by Studio Bergini represents the joy of materiality in graphic design
2021
Identity
2015Smart, mutable identity by The Beautiful Meme for east London art walk
2015
Identity
2010Diageo - logo, black (United Kingdom, 1997)
2010
Identity
2021British Rail - black logo
2021
Identity
2022Logo of the Church of England
2022
Brand
2021New Logo and Identity for Vycel by DD London
2021
Brand
2020British Airways’ £60m Mistake
2020
Brand
2013"A Logo for London"
2013
Brand
2021New Logo and Identity for Solar Energy UK by Brand Ethos
2021
Brand
2024New Logo, Identity, and Packaging for Tropicana (UK) by Sunhouse
2024
Brand
2016New Name and Logo for Cycling UK
2016
Brand
2014England 2014 Kits
2014
Brand
2024New Name, Logo, and Identity for Paddle UK by Arch Creative
2024
Brand
2019New Logo and Identity for Football in Wales by Bulletproof
2019
Brand
2020New Logo, Identity, and Packaging for East London Liquor Company by Ragged Edge
2020
Brand
2015New Logo and Identity for Independent Midwives UK by Nalla
2015
Brand
2021New Logo for Pride in London
2021
Brand
2017New Logo and Identity for Auto Trader (UK) by Studio Output
2017
Brand
2020New Logo and Identity for UK Anti-Corruption Coalition by TEMPLO
2020
Brand
2021New Logo for Royal British Legion
2021
Brand
2023New Logo and Identity for British Basketball League by Designwerk
2023
Brand
2025New Logo and Identity for Parkinson's UK by Red Stone
2025
Brand
2020New Logo and Identity for British Geological Survey by Threerooms
2020
Identity
2013Hat Trick produce a superb new identity for the Welsh National Opera
2013
Brand
2014New Logo and Identity for Signature Golf UK by SMR Creative
2014
Brand
2013The Bishop of London
2013
Brand
2017New Packaging for Liberty London Food by & Smith
2017
Identity
2014Graphic Design: Dot Dash create a playful identity for new London bakery Fatties
2014
Brand
2014New Logo and Identity for YMCA of England by ArthurSteenHorneAdamson
2014
Identity
2016Smart geometry-led identity for east London venue Brilliant Corners by Studio Remote
2016
Brand
2018New Logo and Identity for Future London Academy by ONY
2018
Brand
2022London 2012, a Decade Later
2022
Brand
2014New Logo and Name for British Caneoing
2014
Brand
2023New Logo and Packaging by Mother Design and Campaign by Mother London for Fluus
2023
Brand
2021New Logo and Identity for Holistic London by JDO
2021
Brand
2024New Logo and Identity for Asda by Havas London
2024
Brand
2025New Logo and Identity for British Film Days by STOKI
2025
Brand
2018Diet Coke UK
2018
Brand
2013The Name is Athletics, British Athletics
2013
Brand
2022New Logo and Identity for Leukaemia UK by The Clearing
2022
Brand
2007London 2012
2007
Brand
2012British Film Institute
2012
Brand
2021New Logo and Identity for New England Revolution by Jones Knowles Ritchie
2021
Brand
2020New Logo and Identity for London Shuffle Club by A New Kind of Kick
2020
Brand
2014New Logo for Made in Britain by The Partners
2014
Brand
2021New Logo and Identity for Black Mums Upfront by W+K London
2021
Brand
2008London over Time as a Logo
2008
Brand
2015New Name, Logo, and Identity for Salt by Prophet London
2015
Brand
2017New Identity for London Symphony Orchestra by The Partners
2017
Brand
2019New Logo and Identity for Boots UK by Coley Porter Bell
2019
Identity
2021Mark Corfield-Moore eschews the traditional weaving technique of ikat to explore his dual Thai and British identity
2021
Brand
2020New Logo for TGI Fridays UK
2020
Brand
2013New Logo for New England Patriots
2013
Brand
2020New Logo and Identity for Avon (UK) by Bloom
2020
Brand
2012Cancer Research UK
2012
Brand
2018New Logo and Identity for Hostelling Scotland by Frame
2018
Brand
2007Tokyo Ties London’s Loose Ends
2007
Brand
2022New Name and Logo for Victorian Gambling and Casino Control Commission
2022
Brand
2022New Logo and Identity for Creative UK by Multivitamin
2022
Brand
2025New Logo and Identity for Pinnacle Pet UK by K A Creative
2025
Brand
2018New Logo and Identity for Table Tennis Wales by Grafico
2018
Brand
2012British Columbia Gets Splotchy
2012
Brand
2016New Logo and Identity for British Fencing by We Launch
2016
Brand
2020Follow-up: New Name, Logo, and Identity for TGI Fridays UK by SomeOne
2020
Brand
2018New Logo and Identity for The British Academy by Only
2018
Identity
2025Sophie Green’s photobook Tangerine Dreams explores the kaleidoscope of British national identity
2025
Brand
2020All is Wales and Good
2020
Brand
2018New Logo and Identity for UK Parliament by SomeOne
2018
Brand
2014New Logo and Identity for London Luton Airport by ico Design
2014
Brand
2023New Logo and Identity for MND Scotland by Something Familiar
2023
Brand
2012New University of the Arts London Logo, or Why I Hate Helvetica
2012
Brand
2018New Name, Logo, and Identity for Pay.UK by SomeOne
2018
Brand
2018England World Cup Uniform Type
2018
Identity
2015Design agency dn&co. set to rebranding a whole area of London, St James's
2015
Brand
2021New Logo and Identity for Art Gallery of New South Wales by Mucho and In-house
2021
Brand
2019New Logo for London Business School
2019
Brand
2020New Logo and Identity for Blood Cancer UK by Pentagram
2020
Brand
2012Creative England
2012
Brand
2023New Logo and Identity for Centre For London by Studio Emmi
2023
Brand
2020New Logo for British American Tobacco
2020
Brand
2017New Logo and Identity for New England Conservatory by Minelli
2017
Brand
2009In Brief: London Calling (all Designers)
2009
Brand
2012In Brief: British 5-year-old Analyzes Logos
2012
Brand
2020New Logo for Limerick by M&C Saatchi London
2020
Identity
2019Meet Alex Weir, the illustrator embodying Scottish identity through MS Paint
2019
Brand
2018New Logo and Identity for Motorsport UK by rbl Brands
2018
Brand
2017New Logo and Packaging for Natural Therapy London by BGN
2017
Brand
2024What Britain is and What Britain’t
2024
Brand
2024New Logo and Identity for Rapport London by Signifly
2024
Brand
2018Kellogg’s in UK Looking Good
2018
Brand
2015British Rail Identity Manual
2015
Brand
2021New Logo and Identity for CineCov by W+K London
2021
Brand
2011British Airways Goes Vintage
2011
Brand
2021New Logo and Identity for ClimatePositive by BEAR London
2021
Brand
2015New Logo and Identity for London Craft Week by The Partners
2015
Brand
2015New Logo for Zoological Society of London
2015
Brand
2021New Logo and Identity for British International Research Institutes by Only
2021
Brand
2014KFC Ups its UK Game
2014
Brand
2016Domino’s UK
2016
Brand
2023New Logo and Identity for National Galleries Scotland by DNCO
2023
Brand
2015New Logo for Destination British Columbia
2015
Brand
2021New Logo for Scottish Ice Hockey
2021
Brand
2018New Logo for Transport for Wales by Smörgåsbord
2018
Brand
2017New Logo for National Accident Helpline by The Corner London
2017
Brand
2016New Logo and Identity for British Steel by Ruddocks
2016
Brand
2018New Logo and Identity for Bowel Cancer UK by The Team
2018
Brand
2022New Logo for Scottish Labour done In-house
2022
Brand
2023New Logo for British Universities and Colleges Sport
2023