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minimalism
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Brand
From Lukas Diemling, OnePlus, and Auge Design
Identity
Bracket to the Future
Brand
2026
New Logo and Identity for Marathon Sports by Upstatement
2026
Brand
2015
New Logo for Google done In-house
2015
Brand
2025
New Logo for Everforth by Selman
2025
Brand
2016
New Icon for Netflix
2016
Brand
2011
Tetley
2011
Brand
2017
New Logo for Balenciaga
2017
Brand
2019
Who W•re it Better?
2019
Brand
2022
New Identity for Tabasco by Mrs&Mr
2022
Brand
2016
New Icon for Instagram done In-house
2016
Brand
2020
Down to a t
2020
Identity
2026
New Logo and Identity for Cambrium by True Arrow
2026
Brand
2022
New Logo for Huddle by Michael Taylor
2022
Brand
2020
New Logo for Clai by Rob Janoff
2020
Brand
2021
New Logo and Identity for Alamy done In-house with Phantom
2021
Brand
2022
New Logo for Hummingbird by Jessica Hische
2022
Brand
2021
New Logo for Bump'n by Hello Morning
2021
Brand
2024
New Logo for MNM
2024
Brand
2023
New Logo for Milli by Kick
2023
Brand
2021
New Logo for Trello
2021
Brand
2019
Friday Likes 288
2019
Brand
2026
New Logo and Packaging for Snapple by Deutsch Design
2026
Brand
2024
New Logo for Stitch Fix
2024
Brand
2023
New Logo for Squier by Jessica Hische
2023
Identity
2026
New Logo for Sharplink by Studio Freight
2026
Brand
2006
Fluxuantingly Fluxing Flux
2006
Brand
2025
New Logo for KIND
2025
Brand
2020
New Logo for Nutshell by Focus Lab
2020
Brand
2025
New Logo and Identity for J.Lindeberg by Stockholm Design Lab
2025
Brand
2021
New Logo for Brighte done In-house with Refinement by Jessica Hische
2021
Brand
2009
MTV International goes Bare
2009
Brand
2015
Friday Likes 143
2015
Brand
2013
Friday Likes 47
2013
Brand
2023
New Logo and Identity for Muni Gang by Hank Makes
2023
Brand
2012
Twitter Gives you the Bird
2012
Brand
2020
Jump the Frozen Shark
2020
Brand
2019
New Logo for Wolfers by Feelink Studio
2019
Brand
2024
Silence of the Lamb’
2024
Brand
2021
New Packaging for Pergalé by étiquette
2021
Brand
2021
New Logo and Identity for San Diego Zoo Wildlife Alliance by Pentagram
2021
Brand
2020
Friday Likes 348
2020
Brand
2019
Oracle Design Language
2019
Brand
2015
New Logo and Packaging for Celestial Seasonings by Tether
2015
Brand
2013
New Logo for Sydney Symphony Orchestra by Sametz Blackstone
2013
Brand
2014
New Logo for Netflix
2014
Brand
2016
New Logo and Packaging for Dasani Sparkling by Moniker
2016
Brand
2017
New Logo and Packaging for Tulura by Build, In-house, and Natalie Eshkenasy
2017
Brand
2025
New Logo and Identity for Zeff by Pentagram
2025
Brand
2024
New Logo and Identity for Rockwear by 72andSunny
2024
Brand
2017
New Logo for Skype
2017
Brand
2023
New Logo for Aegon
2023
Brand
2021
New Logo for New Style by Jessica Hische
2021
Brand
2019
New Logo for IKEA by Seventy Agency and 72andSunny Amsterdam
2019
Brand
2021
New Logo and Identity for Kia done In-house and Blackspace
2021
Brand
2024
New Identity for Tottenham Hotspur F.C. by Nomad Studio
2024
Brand
2016
New Logo and Identity for ASICS Tiger by Alan Peckolick and Bruce Mau Design
2016
Brand
2012
Logitech
2012
Brand
2023
New Logo for Mammoth by Matthew Skiles
2023
Brand
2015
This.
2015
Brand
2022
New Logo and Identity for Heckler by Heydays
2022
Brand
2025
New Logo and Identity for Split Watches by 20(SOMETHING)
2025
Brand
2019
New Logo and Packaging for Nature Made
2019
Brand
2024
New Logo for Rest by KPMG
2024
Brand
2024
New Identity for Bose by COLLINS
2024
Brand
2020
New Logo for Thrillist done In-house
2020
Brand
2019
New Logo for Expensify by supermorebetter
2019
Brand
2016
New Logo for Taco Bell by Lippincott and In-house
2016
Brand
2019
New Logo for Netherlands by Studio Dumbar
2019
Brand
2025
New Logo and Identity for PepsiCo
2025
Brand
2021
Amazon New App Icon
2021
Brand
2023
New Identity for WhatsApp by Koto and Creative X
2023
Brand
2015
New Logo and Packaging for Finchtail by Believe in
2015
Brand
2026
New Logo and Identity for Nebula by Moving Brands
2026
Brand
2025
New Logo for Google X
2025
Brand
2020
New Logo for Material by co:collective
2020
Brand
2024
New Logo for NTWRK by Hype Type Studio
2024
Brand
2014
Squarespace Logo
2014
Brand
2016
New Logo and Identity for AT&T by Interbrand
2016
Brand
2013
New Logo for YouTube
2013
Brand
2019
The Two Circles Formerly Known as Mastercard
2019
Brand
2014
The Best and Worst Identities of 2014, Part 3: The Best Noted
2014
Brand
2008
Econo Logo
2008
Brand
2014
Massimo Vignelli 1931 – 2014
2014
Brand
2019
It’s Hip to be Square — Especially if You’re Made of Paper
2019
Brand
2019
O-Port-unity Knocks
2019
Brand
2015
Friday Likes 112
2015
Brand
2021
Coca-Cola Goes Minimal. Again.
2021
Brand
2017
New Logo for <em>Southern Living</em> by Jessica Hische
2017
Brand
2022
Friday Likes 441
2022
Brand
2020
Friday Likes 354
2020
Brand
2015
Minimal Minimalism
2015
Brand
2020
New Logo for Wirecutter
2020
Brand
2006
Gimme an H!
2006
Brand
2008
Optimal Ribbon
2008
Brand
2016
Friday Likes 160
2016
Brand
2015
New Global Identity for Netflix by Gretel
2015
Brand
2014
The Best and Worst Identities of 2014, Part 1: The Best Reviewed
2014
Brand
2014
Friday Likes 80
2014
Brand
2017
Friday Likes 225
2017
Brand
2018
New Logo for Kijiji
2018
Brand
2016
New Logo for Fitbit
2016
Brand
2018
New Packaging for Co-op Alcohol Beverages by Robot Food
2018
Brand
2019
No Logo, Literally
2019
Brand
2017
Total Eclipse of the Logo
2017
Brand
2015
New Logo for Todoist done In-house
2015
Brand
2019
New Logo for The Pudding
2019
Brand
2019
New Identity for WeWork by Gretel
2019
Brand
2016
Domino’s UK
2016
Brand
2021
Friday Likes 371
2021
Brand
2012
2012 Brand New Conference Program (More!)
2012
Brand
2025
New Logo for Orion
2025
Brand
2017
New Logo for Tails.com
2017
Brand
2021
New Logo for Primer by Réplica
2021
Brand
2017
New Logo for Montenegro by Vladimir Kovac
2017
Brand
2025
New Logo for Asmodee by Carré Noir
2025
Brand
2017
New Logo for Mapbox by Will Dove
2017
Brand
2015
New Logo for MINI by KKLD
2015
Brand
2016
Friday Likes 165
2016
Brand
2021
Bad Logos go Mainstream
2021
Brand
2019
Friday Likes 281
2019
Brand
2015
New Logo for Medium done In-house with PSY/OPS
2015
Brand
2023
Friday Likes 452
2023
Brand
2015
New Identity for Spotify by Collins
2015
Brand
2016
New Logo for SeatGeek by Mackey Saturday
2016
Brand
2017
Friday Likes 204
2017
Brand
2016
Friday Likes 158
2016
Brand
2025
New Logo and Identity for The Minimal Company by Blake Vallotton
2025
Brand
2022
New Logo for Aston Martin by Peter Saville and In-house
2022
Brand
2024
New Logo for Puig by M/M (Paris)
2024
Brand
2006
Taking the Fuji out of FujiFilm
2006