identity

800 works match

$New Logo and Packaging for Solspill by Holman\Design$

$Revised Logo for Estadão by TBWA\Lew Lara$

Sarula Bao’s Real Chinese Food is a zine about take-out, shame and diaspora identity

“Photography chose me”: Christina Nwabugo confronts identity, representation and the environment

'I am the walrus': Anatomy's charming new identity for the Horniman Museum

Packaging's Dirtiest Job

Thonik's identity for Orkest Phion gives the symphony orchestra a brand that's as ever-changing and itinerant as its programme

Design Scoop

Mouthwash Studio's identity for eyewear brand Bonnie Clyde might be confusing, and infuriatingly historically inaccurate – but it's ultimately rather lovely

Can Europe Become a Brand?

Studio Blackburn's new identity for folding bike icon Brompton cements the brand's place in British engineering heritage

Perky Bros puts restrained Southern hospitality before shouty branding in its identity for Tennessee resort Southall

Porto Rocha creates bold yet sensitive new identity for Brazilian art gallery Almeida & Dale

Packaging the Essence of Heritage

Vans didn't need reinventing – Accept & Proceed's new brand identity understands that

All Purpose ditches wine clichés in its lurid new identity for natural wine importer Ancestrel

When Less Screams More

Pentagram nails controlled chaos in its identity for Manhattan "shophouse" style Thai restaurant LenLen

Coca-Cola's new identity by JKR proves that sometimes the smartest rebrand is barely a rebrand at all

Don't Be the Sad Snack

20(Something) borrows from museum-modernity as much as tech in its new identity for civic software platform Open Point

Koto gives programmer forum Stack Overflow a reason to exist in the age of AI

Makebardo's charming illustrations for Cairo cafe/music venue E11VN just about rescue a rather hideous brand name

Shelf Life

Industrial, conceptual, and starkly beautiful: DutchScot's branding for SF sauna and cold plunge, Fjord

Pentagram's designs for male health brand Rugiet are unabashedly phallic, but they work

JKR overhauls football club Sporting CP by doing what it does best : plundering heritage to build a robustly simple, contemporary brand identity

The Art of Subtle Persuasion

Studio Blackburn's branding for Ellis Butchers is unflinchingly carcass-centric, yet somehow so full of warmth

The Extraction Economy

Exemplary brand collabs don’t compromise: the joyful designs for Midnight Hotdog ‘dog fur mist’ by SMLXL

If you've visited an off-licence, you've heard of Lebara – now thanks to Verve, the brand finally makes sense

Wild Herbs, Wilder Ambitions

How & How takes a smart, bright collage-based approach to overhauling Bristol Dockyards

Base’s brand for smalltown ’80s seafood spot Ray’s is a masterclass in earnestness done well

A New Kind of Black Gold

Studio Gruhl’s Global Hypercolour-esque brand identity for Rerun looks to “see what robots see”

Jules Slütsky searches for identity and home in her series, So You Speak Russian?

Brian Van Lau’s powerful photo series deals with his father’s premature passing and questions of identity

Paying homage to her mixed heritage, Bianca Nemelc uses paint to tell stories of identity

An “immigrant reflecting on his identity”, photographer Henry Kamara celebrates the history of his ancestors

Kyung Me’s detailed series tells the tale of a cat struggling with identity

An examination of sexual identity, gender and performance: Austn Fischer discusses American Sugar

Search Warrant

New Logo and Packaging for Pirate’s Booty by Pearlfisher

Who knew a spiral could do so much? Pentagram did, in this joyful Tokyo museum identity

Another Collective's identity for smash burger brand Brusco deftly reinvents classic burger joint design tropes

New Logo and Identity for ACE Resource Network by Numinous

Daylight Savings

New Logo and Identity for Cipher Digital by ONBOX

New Logo and Identity for AOTO by Gärde Design

The Logo at the End of the Rainbow

Gonia with the Wind

New Logo and Identity for Bace by Dirt

Working Undercover

Wrong End of the Sticks

New Logo and Packaging for Solspill by Holman\Design

Friday Likes 576

New Identity for COBS Bread by Rethink

New Logo and Packaging for Deli Kitchen by JDO

New Logo and Identity for Bedimo by Nemesis

New (Old) Name and Logo for Cactus Bowl

New Logo and Identity for Simplehuman by Abbreviated

New Name, Hoof Dis?

New Logo for Maxicare Group

New Logo and Identity for London Sinfonietta by NB Studio

Koto breathes new life into Floridian arts institution The Norton

Photographer Alicja Dobrucka documents tragedy and Polish identity in new book

Be Data as it May

New Logo for AP Racing

Twist and Sprout

New Logo and Identity for Nortiva by Goal and Orchestra

Green with Envy (of Other Greens)

Step on the Gas

Tail a Different Story

Going Viral

Hottest RFP on the Market

Now You See It

New Logo and Identity for Koora by For Good Design Lab

New Logo and Identity for National Year of Reading 2026 by Fold7Design

New Logo and Identity for Norton Museum of Art by Koto

New Logo and Identity for Theater und Journalismus done In-house

Peru’s New Brand